Since I’m still in Thanksgiving leftover mode, I thought I’d take the chance to post this piece, which I’ve been tweaking since early September.
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In general, I don’t care much for political T-shirts, and from the bootleg shirts on the corner to the
Bro-bama shirts that fratboy douchebags and their hipster cousins love, I’d considered Obama shirts especially lame.
Then I spotted this brilliant Undrcrwn T-shirt, which features a seemingly routine caricature of Obama dunking on McCain. Spike Lee was wearing this shirt at the Democratic Convention in August. As is clear in the following video, he could barely contain his enthusiasm for the shirt.

Given the dynamics of the 2008 presidential election—Obama, a young upstart vanquishing McCain, an old, out of touch insider—the ABA-NBA angle seems especially appropriate.
The heart of the shirt’s brilliance, however, lies in Undrcrwn’s decision to use American Carter’s dunk over the Frenchman Weis as the metaphor for the Obama vs. McCain contest. This choice represents a clever symbolic inversion that turns conservative stereotypes inside-out.
In popular conservative discourse, American conservative men are real men: brave, rational, and decisive. Conservatives always respect and honor national traditions and history and are unabashedly patriotic. By contrast, conservatives depict American liberal males are effete, spineless, unpatriotic losers. Aside from women, Europeans are the group conservatives most commonly associate with liberal men. Conservatives love to compare liberal American men to the French, in particular, owing not only to French men’s supposed lack of masculinity, but also to France’s anti-American attitudes and (unfair) reputation for surrendering during war.
By representing McCain as the ineffectual Frenchman Weis, the shirt turns the rhetorical tables on the “freedom fries” crowd, equating the Republican war hero with the hated French “cheese-eatin’ surrender monkeys” and even making the surrender explicit by having McCain wave a white flag. That leaves Obama, the liberal embodiment of multiculturalism, as the wearer of the “real, patriotic American” mantle. Such a reversal is a slap in the face to dyed-in-the-wool conservatives, which helps to explain their rage over the reality of an Obama presidency.
Conclusion:
There should be no doubt that Undrcrwn made a deliberate choice to highlight the French connection. It’s certainly possible, though, that Undrcrwn didn’t think about the ABA ball beyond the fact that the red, white, and blue color scheme matched Obama’s uniform. And I’m almost positive that choosing Vince Carter as the model had nothing to do with Carter’s off-court respectability.
A young and virile Obama humiliating a disoriented, white-haired McCain on the basketball court is an apt metaphor for the generational clash borne out by the election. Humiliation is definitely a vital aspect of the shirt’s charm, but I see much more. To me, the shirt provides a visual representation of the layers of meaning bound up in the idea of Obama: Obama is simultaneously loved and hated; insider and outsider; respectful and brash; patriotic and rebellious; hero and anti-hero; respectable negro and “bad nigger.”
Because I see what I want to see in it, the shirt is a metaphor (meta-metaphor?) for President Obama.
Post-script:1.) in the process of writing this, I came across several helpful pieces. Two in particular stand out: the Vince Carter entry in the new
Freedarko book and
blacksnob’s photo essay on the shirt.)
2.) I just realized that Undrcrwn also produces this Obama- as-Ali knocking out McCain-as-Sonny Liston shirt. Maybe I'll take another 3 months to write this one up.
8 comments:
Negroes...
I have this shirt in 3 colors. Its been even the source of discussion in my family whereas the older generation chided me in saying that the shirt was a sign of "gloating, poor sportsmanship" when I wore it to the Thanksgiving table. I immediately laughed that one off, and eventually so did the rest of my Negroe familia.
As a good friend of the folks over at Undr-Crwn I'm sure they'll fully agree with your full assessment of it all. Those guys are sticklers for detail, and besides the obvious Americana of the ABA ball, they also dug the inferred revolutionary element of the ABA with the ABA ball.
Allegedly this is also the #2 most popular Obama shirt after the Shepard Fairy kit.
PS - No mention of McCain waiving the white flag while getting yammed on?
vince--obama doesn't work for me. the vince dichotomy comes from his tangible inadequacies. Vinsanity is much closer to being a deranged Marbury than a distinguished Kobe or LeBron. And Obama is more distinguished than deranged. he might be a closet Kobe, but since we don't know yet let's go with the still-unfulfilled destiny of LeBron... DLIC is right to be wary of O's brand associating with non-champions
i think the 'more than humiliation' aspect you're ferreting out is actually captured by the iconic nuts-in-your-face imagery. any sub-god/jordan level player who imposed themselves in such a brazen nietzschean manner would have fit the bill. what resonates in the tee is the universal impulse to put deeeez nuts in the face of your oppressor.
my boy got the shirt. definitely hot, but i don't like the iron-on image styley ... if the image was actually part of the shirt material, like an outline or something, i would have copped.
good speech.
i always found the criticism of carter's attendance of his graduation to be strange as hell. sure, he was neglecting his job, but he was placing education above all else, which is what we teach our kids they need to do in order to succeed.
im glad u commented on that hypocrisy so pointedly here.
excellent analysis -- thanks for posting.
only thing is... i'm not seeing a red-white-and-blue ABA ball. looks orange to me.
thanks again,
noddables
Thanks for checking the piece, T.A.N.
I agree that Lebron would be a better metaphor if I were talking about playing style or broader basketball meaning;
what resonates with me, however, is the private/public blackness aspect, which is why Vince is perfect (even Kobe wouldn't have worked because he didn't go to college...in addition to that whole rape trial thing).
and, drew, i mentioned the white flag! that's one of the best things about the shirt.
I know I'm really late, but that was the best review on the t-shirt i illustrated(yes, this is one of my creations. Ronackins.com) I've read.
Kudos
Ron Ackins
Fashionable tees became a staple of a man's wardrobe, allowing
style-conscious gentlemen to express themselves through shirts sporting
creative art and cheeky slogans and i have found this stuff also on
http://www.apparelnbags.com/athleticwear-athletic-t-shirts.htm
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